In the challenging and competitive world of hospitality, achieving high occupancy rates is paramount. We understand the unique challenges that hotel owners and operators face, so we offer innovative solutions to turn obstacles into opportunities. Our success story with the Hampton Inn Kingston proves the efficacy of our approach.
The Challenge
From April 1 – May 31, 2023, the Hampton Inn Kingston struggled with low occupancy rates, achieving sellouts on only 15 nights. This situation led to significant revenue loss, and the hotel needed a rapid, effective solution to increase its occupancy rates and boost profitability.
The Solution
Prosper’s Performance Marketing Program was the game-changer Hampton Inn Kingston needed. In late May 2023, we became their strategic partner, optimizing their online presence, proactively responding to guest reviews, and activating targeted ad campaigns through Koddi.
Optimization of the hotel’s online presence involved enhancing the hotel’s visibility on crucial platforms, ensuring accurate information was available to potential guests, and creating compelling content that highlighted the hotel’s unique features and benefits.
Responding to guest reviews allowed us to engage with guests, address their concerns, and showcase the hotel’s commitment to customer satisfaction. This approach not only improved the hotel’s online reputation but also encouraged repeat visits and positive word-of-mouth referrals.
Our targeted ad campaigns were centered around the hotel’s unique selling points, reaching potential guests at the right time with the right message. These ads were strategically placed on platforms frequented by the hotel’s target demographic, ensuring maximum visibility and engagement.
The Results
The impact of our Performance Marketing Program was instantly visible. The Hampton Inn Kingston achieved 44 sellouts from June 16 – August 16, 2023, nearly tripling their previous sellout rate. This significant boost in occupancy rates led to increased revenue and improved profitability, confirming the effectiveness of our program.
Prosper’s Performance Marketing Program is more than just a solution; it’s a strategic partnership that drives results. Our expertise in the hospitality industry, combined with our innovative marketing strategies, allows us to deliver exceptional outcomes for our clients.
Experience the Prosper difference today. Discover how our Performance Marketing Program can transform your hotel’s occupancy rates and boost your profitability. Join our growing list of successful clients and let us help you turn challenges into opportunities. Contact us now to get started.
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