Performance Marketing focuses on driving room nights and measurable results. It’s important because it directly ties your marketing spend to revenue, minimizing risk and maximizing your return on investment by focusing on campaigns that drive tangible outcomes.

Small and independent hotels can effectively compete by focusing on their unique advantages. 

• Local SEO: Target local keywords and optimize your Google Business Profile to attract “near me” searches.
• Tell a Unique Story: Use authentic content to showcase the personality and unique experience your hotel offers.
• Target Niche Audiences: Focus on specific traveler types (e.g., pet-friendly, romantic getaways, eco-conscious) that larger chains may overlook.

The timeline for results varies by strategy:

• Paid Advertising (PPC): You can see results like website traffic and bookings almost immediately—typically within the first few days or weeks of a campaign launch.
• Search Engine Optimization (SEO): SEO is a long-term investment. You can expect to see initial positive movement in rankings and traffic within 3-6 months, with significant impact building over time.

Yes, absolutely. When managed strategically, paid advertising is one of the fastest ways to drive bookings. It increases visibility at the top of search results, allowing you to reach travelers who are actively looking to book a hotel in your area right now.

We implement specific strategic changes, measure their effectiveness in real-time, and refine those results for future performance. This hands-on approach allows us to proactively plan around seasonality, targeting the right booking windows to increase ADR during both peak and slow periods.

Yes, we are uniquely positioned to manage performance across all major brands, including Hilton, Marriott, Hyatt, IHG, Choice, and Wyndham. We also work with independent properties as well.

Yes, we frequently partner with independent and boutique hotels. In fact, properties without the support of a major brand’s infrastructure often see an immediate and substantial lift in performance when working with us.

Online reputation management is critical because reviews are a major factor in the booking decision. Strong, positive reviews build trust and social proof, directly influencing your conversion rates.

While each agency is different, our process is built on a collaborative partnership focused on your goals. It generally follows these four steps:

• Discovery & Goal Setting: We start by understanding your hotel, your market, and your specific revenue targets.
• Custom Strategy: We develop a tailored digital marketing plan that targets your ideal guests and outlines the key channels we’ll use.
• Execution & Optimization: Our team launches the campaigns and continuously monitors performance data to optimize for the best results.
• Transparent Reporting: You receive clear, easy-to-understand reports that show your progress, key metrics, and return on investment.

There are a few factors that go into getting a property onboarded, but we’ve done it as quickly as a week. It depends on our team, getting access, and other factors.

We ensure your property-level digital marketing strictly complies with all major brand guidelines while maximizing your visibility. We manage your advertising funds, optimize your presence, and run metasearch campaigns via Koddi to ensure you are catching high-intent travelers that corporate brand-level marketing often misses.