Summary In Q1 2026, a branded hotel in downtown Pittsburgh shifted its social media strategy from general brand awareness to acting as a local area expert. By aligning content with high-profile local events and solving specific traveler pain points, the property achieved an 812% increase in total engagement compared to the previous period. The Challenge … Read more
The Challenge: A Reactive Stalemate Despite being a branded property in a high-demand Houston submarket, the hotel was struggling to capture its fair share of the market. The property’s performance was hamstrung by a reactive sales culture. Without a structured outbound strategy, the hotel was missing critical displacement opportunities and failing to penetrate the lucrative … Read more
The Challenge Operating within the soft market of Burlington, VT, our hotel partner faced significant headwinds in meeting its budgetary goals. The Director of Revenue Management (DORM), Riley Rundquist, was tasked with developing and executing a pricing strategy that could not only capture existing demand but also outperform the competitive set despite the weak market … Read more
Navigating the world of hotel bookings for large groups can be complex. While “group housing” and “block management” both deal with accommodating multiple guests, they’re far from the same.
Navigating the world of hotel bookings for large groups can be complex. While “group housing” and “block management” both deal with accommodating multiple guests, they’re far from the same.
Navigating the world of hotel bookings for large groups can be complex. While “group housing” and “block management” both deal with accommodating multiple guests, they’re far from the same.
Driving more occupancy for your hotel through strategic and targeted marketing efforts.
Read how a hotel partnered with Prosper to enhance revenue, guest satisfaction, and online reputation, resulting in significant performance improvements.
Achieving a balance between strategic ad spend and revenue generation remains a pivotal challenge for hotels. A partner of ours, a full-service, branded hotel in Lubbock, Texas undertook an ambitious initiative in Q1 2024 aimed at targeted revenue increases and enhancing its RevPar (Revenue per Available Room) Objectives The primary goals set forth in Q1 … Read more
